As I continue to write about values we hold true to NEOCOCO I can’t help but think about the importance of consumers being such a huge part of our process. The purchasing power that gives them the position to question values, goals and priorities that companies are based on is a powerful tool that should not be taken for granted.
I believe that a community is only as good as the people living in it. How many of us can say that we grew up in a community that has over the years helped us develop a healthy dependence on others and a sense of unity, that together we can accomplish more? And are we as humans today searching for that nurturing connection or relationships in communities that are essential for our wellbeing?