As I continue to write about values we hold true to NEOCOCO I can’t help but think about the importance of consumers being such a huge part of our process. The purchasing power that gives them the position to question values, goals and priorities that companies are based on is a powerful tool that should not be taken for granted.
I believe that a community is only as good as the people living in it. How many of us can say that we grew up in a community that has over the years helped us develop a healthy dependence on others and a sense of unity, that together we can accomplish more? And are we as humans today searching for that nurturing connection or relationships in communities that are essential for our wellbeing?
Who would have thought that a process that was used to mend, patch, tailor and reinforce cloth would lead to the art of hand embroidery for what we now consider haute couture? Definitely not me. My earliest memory of hand embroidery was learning the art from my mum as she and my aunts would sit around with their wooden hoops and colored threads, drinking tea and engaging in everyday conversations.