I am always asked how the artwork on the T- shirts came about? What started as a resettlement program to help displaced women come together and connect with one another, slowly evolved into stories of their odyssey, upbringing, cultural suppression and self worth. The artwork is the culmination of the grit and their ability to be open and vulnerable as they start a new beginning on foreign land…..
As I continue to write about values we hold true to NEOCOCO I can’t help but think about the importance of consumers being such a huge part of our process. The purchasing power that gives them the position to question values, goals and priorities that companies are based on is a powerful tool that should not be taken for granted.